Midyett Premium Rub is a spice blend that I made up.
It got written up in Bon Appetit. Seriously, click on where it says “Bon Appetit” there. You’ll see what I’m talking about.
The Rub was designed for use with beef. It makes beef taste more like beef than beef already tastes like beef.
I didn’t use the Rub on anything but beef and game meat for a long time. But other people swore by it for pork, and…you know what, it’s pretty great on pork. Then I tried it on chicken and guess what? Great. Then I made a whole big old turkey with it and also it was great.
Turns out...you can put it on or in whatever you want, and it's probably going to be delish. The Rub is sort of like MSG only it's not controversial. You can put it on other meats. Or eggs. Popcorn. Tomatoes and mushrooms. Bloody Marys. Milk. Just kidding, wouldn't try it in milk so much. It actually tastes pretty swell straight out of the jar.
Anyway, I believe it is delicious, other people are into it, and I haven’t seen anything else quite like it. I figure I owe it to humanity to make it available as a product.
This website will continue to evolve and will provide a multimedia whirlwind of magnificence eventually.
I do provide some common-sense basics regarding grilling and barbecue. I am not saying I'm the ne plus ultra barbecue guy, but I’m not sure there is one. I do grill and barbecue a lot, and I eat my own food gladly. I might be able to help people avoid making the mistakes I have made.
Watch for updates in the near future! Let us know what you think!
Happy eating to you,
I've been using your stuff like crazy [at Superiority Burger NYC]. I love it. It's really special.
The Rub is fantastic, and I deploy it as often as I can!
I want to let you know that in our continued love for your rub. We are constantly knocked out by what it brings to The Meat. We've used many times... on chicken, pork, steak...on the grill and even in a pan. Each time better than the last. The best one so far though was on two slabs of St. Louis ribs slow grilled indirectly over charcoal. We had some small roasted yellow potatoes that were steamed then roasted under a broiler with some nice organic salted butter... we then dusted the potatoes with your magical rub moments before serving... shook them up and lightly dusted again.. WOW! Thanks again for your high quality... looking forward to a grill-filled summer!
The Rub tastes great on corn of all kinds. I tried to simulate the rub from the online recipe before but got the balance completely off. Glad I ordered from the source. A+++ would order again.
I just wanted to let you know that I've never eaten so much steak! I ordered two jars of your fine product and gave one of them to my friend as a birthday gift. I've just re-ordered more rub in the very handy refill bag, as I've gone through my entire jar. Thanks so much!
Whenever we grill meat, I always suggest to use it and my wife generally agrees.
The best testimonial I could give is that Midyett Rub helped me convince quite a few people that I was actually pretty good at making food.